New tiered program gives resellers, integrators, and distributors deal protection, recurring revenue, dedicated enablement, and MDF as they help customers keep surveillance recordings protected, continuously available, and accessible.
Tiger Surveillance today announced the launch of its Channel Partner Program, a global initiative designed to help systems integrators, resellers, and distributors capture their share of the growing physical security market.
Operating as a channel-led business, Tiger Surveillance is backing the program with new sales, technical, and marketing enablement resources, structured training, deal registration protection, and performance-based incentives, alongside a long-term commitment to co-selling with its partners.
The launch comes as resilience and compliance move to the top of the agenda for physical security organizations, who need surveillance recordings protected, continuously available, and accessible.
That imperative is reshaping a fast-growing market: the global physical security market – of which video surveillance is the largest segment – is projected to reach $151.5 billion by 2030, according to MarketsandMarkets, as organizations across critical infrastructure, transportation, retail, and government contend with rising data volumes, stricter retention requirements, and mounting business continuity risk.
Tiger Surveillance’s Channel Partner Program is built to help partners lead that transformation, turning today’s storage, retention, and hybrid cloud challenges into a durable, recurring revenue opportunity.
“Launching our first Channel Partner Program is a natural next step as we continue to expand our presence in the video surveillance market. We look forward to equipping our partners with the tools, training, and support they need to deliver reliable, seamless data protection and business continuity solutions to customers around the world.” – Lance Kelson, CEO, Tiger Surveillance
A Partnership Built on a Simple Journey
The Channel Partner Program is structured around three engagement paths, so partners can join wherever fits their business today and grow into greater access and reward as their practice matures:
• Transactional – a lightweight, non-signed path for new partners and referral agents exploring the Tiger Surveillance portfolio.
• Growth – a signed partnership for systems integrators and VARs building a dedicated Tiger Surveillance practice, with priority enablement and channel support.
• Distributor – for partners managing a network of downstream resellers, with expanded enablement, marketing, and dedicated channel support.
Signed partners benefit from deal registration, on-demand sales and technical training, pre-sales support, and co-sell motions through Amazon Customer Engagements or marketplace, backed by Tiger Surveillance’s support for leading VMS platforms, including Milestone, Genetec, Avigilon, and Axis.
“We believe our partners are the foundation of everything we build – and it’s personally important to me that they feel it. Enabled to win. Supported when it counts. Rewarded for what they deliver.” – Nina Shishkova, Global Channel Manager, Tiger Surveillance
Availability
The Tiger Surveillance Channel Partner Program is available now to resellers, systems integrators, and distributors worldwide.
For full details on the program and to apply, visit Become a Partner – Tiger Surveillance.